{"id":1510,"date":"2021-02-05T15:47:54","date_gmt":"2021-02-05T14:47:54","guid":{"rendered":"https:\/\/farromonterosso.it\/la-nostra-storia\/"},"modified":"2024-11-11T10:06:22","modified_gmt":"2024-11-11T09:06:22","slug":"our-story","status":"publish","type":"page","link":"https:\/\/farromonterosso.it\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;69&#8243; back_color=&#8221;color-152963&#8243; back_image=&#8221;955&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; back_size=&#8221;100% 100%&#8221; el_class=&#8221;head-pagine-curva&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-152963&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-2&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; inverted_device_order=&#8221;yes&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][vc_single_image media=&#8221;18&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221;][vc_column_text el_class=&#8221;il-nostro-farro-testo-sinistra&#8221;]The particular position of the land, the microclimate conditions, the intersection of the libeccio and tramontana winds allow the production and selection of a hard seed, capable of great results in pasta making, obtaining the plant patent for the &#8220;Monterosso Select&#8221; seed from the Ministry.<br \/>\nThe love for the land and the deep-rooted relationship with nature allow Monterosso to produce a unique farro, essential for a correct and healthy diet.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;il-nostro-farro-testo-sinistra&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #a88851;\">AN EXCITING PROJECT<\/span><\/h3>\n<h2 style=\"text-align: left;\">Triticum dicoccum<\/h2>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_gallery el_id=&#8221;gallery-144115&#8243; type=&#8221;carousel&#8221; medias=&#8221;917,257,977&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-two&#8221; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243;][vc_column_text el_class=&#8221;il-nostro-farro-testo-destra&#8221;]It is thanks to Lea Luzi and her daughter Leila Segoni that Monterosso now boasts a product qualified as &#8220;typical&#8221; of the Marche.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-152963&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-2&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;il-nostro-farro-testo-sinistra&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #a88851;\">AN EXCITING PROJECT<\/span><\/h3>\n<h2 style=\"text-align: left;\">Triticum dicoccum<\/h2>\n<p>[\/vc_column_text][vc_gallery el_id=&#8221;gallery-144115123&#8243; type=&#8221;carousel&#8221; medias=&#8221;917,257,977&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-two&#8221; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243;][vc_column_text el_class=&#8221;il-nostro-farro-testo-destra&#8221;]La Sig.ra Luzi Lea e sua figlia Segoni Leila fondano la Monterosso Societ\u00e0 Agricola Forestale a r.l.<br \/>\nL\u2019Azienda \u00e8 situata, nell\u2019entroterra marchigiano, tra le provincie di Ancona e Pesaro-Urbino. Inizia a coltivare e a produrre la variet\u00e0 pi\u00f9 antica e nobile del farro il \u201cTriticum dicoccum\u201d.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;18&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221;][vc_column_text el_class=&#8221;il-nostro-farro-testo-sinistra&#8221;]La posizione particolare dei terreni le condizioni di microclima, l\u2019incrocio dei venti di libeccio e tramontana permettono di produrre e selezionare un seme duro, capace di grande risultati nella pastificazione, ottenendo dal Ministero il brevetto vegetale del seme \u201cMonterosso Select\u201d.<br \/>\nL\u2019amore per la terra e il radicato rapporto con la natura permettono alla Monterosso di produrre un farro unico nel suo genere e indispensabile per una corretta e sana alimentazione.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;sx-dx&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;442&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #a88851;\">1970<\/span><\/h4>\n<h2 style=\"text-align: left;\">The beginnings<\/h2>\n<p>It all began with the great-grandfather Stefano who at the end of the 18th century decided to buy several farms located between the towns of Arcevia and Sassoferrato. Grandfather Germano and Lea Rinaldo&#8217;s father continued to expand the land assets antil they reach 500 hectares of land. At the beginning of the 1960s the reins passed into the hands of his daughter Lea Luzi. She immediately perceived the changes taking place in the Italian countryside, from an agrarian society to an industrial one. In 1970 he established his business centre in Loretello di Arcevia<\/p>\n<p>In 1995 the Monterosso Societ\u00e0 Agricola Forestale was born.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; el_class=&#8221;dx-sx&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: right;\"><span style=\"color: #a88851;\">2001<\/span><\/h4>\n<h2 style=\"text-align: right;\">Production<\/h2>\n<p style=\"text-align: right;\">In 2001 the first pasta shapes with the Monterosso brand were born: Riccioli, Pennette, Spaghetti and Conchigliette in 500g sizes, made with \u201cMonterosso\u201d emmer flour.<br \/>\nMonterosso farro is suitable for its agronomic and qualitative characteristics for the production of pasta.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;441&#8243; media_width_percent=&#8221;71&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;sx-dx&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;2363&#8243; media_width_percent=&#8221;80&#8243; uncode_shortcode_id=&#8221;739199&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h4><span style=\"color: #a88851;\">2003<\/span><\/h4>\n<h2>Farroteca Restaurant<\/h2>\n<p>The Farroteca was born on January 25, 2003. Traditional restaurant that has become a meeting place for genuine and quality cuisine lovers.<br \/>\nMonterosso, on the occasion of the NIAF, also successfully enters the US market.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; el_class=&#8221;dx-sx&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: right;\"><span style=\"color: #a88851;\">2009<\/span><\/h4>\n<h2 style=\"text-align: right;\">Monterosso select<\/h2>\n<p style=\"text-align: right;\">On January 5, 2009, Monterosso obtained from the Ministero delle Politiche Agricole, Alimentari e Forestali the patent certificate for plant variety &#8220;Monterosso Select&#8221; N. 2317. The Seed selected for ten years in collaboration with Cermis of Macerata, Centro di Research and Experimentation for Plant Improvement, has been reported in purity.<br \/>\nIn the same period, the company becomes entirely organic and is the only company to produce the finest quality of this cereal[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;439&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;2365&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;523672&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;804970&#8243;]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #a88851;\">2020<\/span><\/h4>\n<h2 style=\"text-align: left;\">Online sales begin<\/h2>\n<p style=\"text-align: left;\">In 2020 the Monterosso specialties reach and exceed 20 references. Thanks to the e-commerce, Monterosso acquires visibility and customers all over the world.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;69&#8243; back_color=&#8221;color-152963&#8243; back_image=&#8221;955&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; back_size=&#8221;100% 100%&#8221; el_class=&#8221;head-pagine-curva&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":31,"footnotes":""},"class_list":["post-1510","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/farromonterosso.it\/en\/wp-json\/wp\/v2\/pages\/1510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/farromonterosso.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/farromonterosso.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/farromonterosso.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/farromonterosso.it\/en\/wp-json\/wp\/v2\/comments?post=1510"}],"version-history":[{"count":0,"href":"https:\/\/farromonterosso.it\/en\/wp-json\/wp\/v2\/pages\/1510\/revisions"}],"wp:attachment":[{"href":"https:\/\/farromonterosso.it\/en\/wp-json\/wp\/v2\/media?parent=1510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}